Development background of intelligent charging station system
It is understood that with the vigorous development of electric vehicles, the charging pile industry has also ushered in the spring of development. Some analysts pointed out that the scale of my country's charging pile market will reach 40 billion yuan in 2016 and is expected to exceed 100 billion yuan by 2020. It can be seen that the charging pile industry will usher in a new era of rapid development. In the promising emerging industries, many companies are coming in. With the rapid influx of capital and the continuous acceleration of the industrialization of new energy vehicles, the traditional business model of single charging pile operation is no longer suitable for the current rapid development market environment. Many values have become clearer with the development of the capital market and the "Internet +" drive. According to analysis by industry insiders, based on the 2020 development goal of 5 million new energy vehicles, the profit margin of the charging network will reach 55.8 billion yuan, of which the value-added profit margin can reach 23.3 billion yuan. With the rapid development of the Internet, the commercial value of charging piles is not only reflected in the charging business, but also includes advertising, insurance, finance, car sales, 4S value-added services and big data in the automobile industry that use charging piles as the entrance. This article takes the Orbi intelligent optical storage intelligent charging station system developed by Orbi Intelligent Technology as an example to analyze its system composition and profit model.
Optical storage smart charging station system composition
1. Mobile smart terminal (mobile APP):
Use the mobile phone APP to find nearby charging stations, recharge, automatic payment, check charging records, etc., and various expansion applications.
2. PC management terminal:
Various basic management, setting the charging rules of each charging station, advertising screens and mobile APP advertisements, each user's level (such as VIP, etc.) and minimum balance prompts, all charging raw data and various other applications.
3. Intelligent control hardware:
Including intelligent license plate recognition, real-time video monitoring of charging stations, operation monitoring of charging equipment, advertising screens,
4. Station love room:
The real-time charging status of each charging station, the real-time image of each charging station, the real-time operating status of the equipment of each charging station, and the capital in and out of the platform.
The following is a schematic diagram of the system composition of Omninet Smart Optical Storage Smart Charging Station:
The role of optical storage smart charging station system
1. Car owner user:
The most terminal car owner user
2. Owner's unit:
The owner unit of the parking and charging station of stations, docks, airports, supermarkets, communities, etc.
3. Equipment operator:
Distributors at all levels of provinces, cities and counties
4. Peripheral cooperation units:
Advertising operators, advertising investors, and financial service providers, etc.
The following figure is a schematic diagram of the role of the optical storage smart charging station system:
Scenario application of the role of the optical storage intelligent charging station system
1. The role of the owner:
The car owner downloads the Orbi Smart Photovoltaic Intelligent Charging System APP, binds the mobile phone number with the license plate number, and opens an account in the system, recharges via WeChat payment, Zhihubao, or bank transfer, and becomes a user of the Orbi Smart System. In the process of normal work and life, the car owner can search for the attached Mystery smart charging station through the mobile phone APP. The car owner drives the car to the charging station. The charging station camera captures the license plate, automatically recognizes the license plate, and judges the owner’s balance. When the balance is greater than the minimum acceptance rate However, the car owner can start charging. When the charging is over, send a message to the car owner in the APP through the cloud platform to let the car owner know the charging time, charging power, charging amount, balance and other information, and the car owner can leave directly. When it is judged that the license plate is not in the system, or the balance in the system is insufficient, UnionPay cards, coin-operated, or manned local cash payments can also be used.
2. The role of the owner:
Operators everywhere find the owner units, including developers or property units in stations, terminals, airports, supermarkets, and communities, and negotiate a cooperation model. The owner units will provide the site, carry out the construction of the charging station, and carry out the daily management of the charging station And maintenance, etc. Owners can also check the operation and maintenance of their charging station through the background.
3. Roles of operating dealers:
Operators from all over the country and Orbi Intelligence negotiate the cooperation model, including buyout operation and cooperative operation, and then find the owner unit, including urban construction, urban planning, or station, terminal, airport, supermarket, community developer or The property unit, negotiate a good cooperation model, the owner unit provides the site, carries out the construction of the charging station, and the owner unit performs the daily management and maintenance of the charging station, and the operator can also find advertisements. Operators can also understand their own operating conditions through the background.
4. The role of peripheral cooperative units:
Benefit analysis of the role of optical storage intelligent charging station system
Taking the smart charging station system as an example, Orbi Intelligence can outsource some platform operation and maintenance roles, such as advertising, etc. Orbi Intelligence only needs to provide the platform and make a commission based on this. Orbi Intelligence can also operate and maintain advertising releases on its own. If Orbi Smart invests in 20,000 smart charging stations and attracts 2 million car owners, the direct benefits that can be generated are as follows:
Advertising revenue: 50 yuan revenue per advertising screen per day, then 20000*50*365=6.5 billion
APP advertising: 2 million high-quality car owners, daily APP advertising
Absorbing funds: If the average card is 1,000 yuan per car owner, then 1,000*2,000,000 = 2 billion
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